Understanding User Needs (FutureLearn)

Understanding User Needs (FutureLearn)
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Understanding User Needs (FutureLearn)
Discover qualitative UX research methods, UX interview best practice, and affinity programming for user-centred UX design. Learn how to better meet user needs through data-driven user-centred design. To design a product or system which is effective, it is vital to understand the specific needs and abilities of the people using them. This UX training course will develop your ability to interact with your users by understanding what they need, what they don’t need, as well their likes, and dislikes.

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This course does not have open access anymore.


Discover a user-centred design approach

Led by experts in UX design at the University of Michigan, you’ll discover practical techniques for better understanding your user, including user needs assessments and qualitative research methodology.

As you consider how human behaviour relates to UX design you’ll identify the value of qualitative UX research for understanding user needs.

Learn how to conduct effective UX interviews

Alongside a global group of learners, you’ll discover various data gathering techniques for learning more about your user, including UX interview questions, protocol, and technique.

You’ll learn best practice approaches for conducting effective UX interviews and in-situ user observations, as well as how to use affinity diagramming to analyse your findings.


Implement data-driven UX design

As you learn how to extract data from research, interviews, and observations of your users, you’ll develop your ability to translate these learnings into your UX design practice.

By the end of the course, you’ll understand not only how to extract data from your users, but also how to use this data to meet user needs through data-driven UX.


What topics will you cover?

- Introduction and Qualitative Research Overview

- Interview Protocols

- Interviews, Observation, and Data Extraction

- Affinity Walls and Analysis

- Conclusion


What will you achieve?

By the end of the course, you‘ll be able to...

- Explore what user needs assessments are, what qualitative research is, and how the two are related.

- Describe an end-to-end methodology for qualitative research that is suited for understanding user needs

- Explore semi-structured interviews, in-situ observation, and affinity walls.

- Develop experience with semi-structured interviews, in-situ observations, and affinity walls


Who is the course for?

This course is designed for anyone looking to gain experience in UX principles, techniques and processes, but specifically in the area of UX research and interviews.



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Course Auditing
59.00 EUR

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.