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Discover a user-centred design approach
Led by experts in UX design at the University of Michigan, you’ll discover practical techniques for better understanding your user, including user needs assessments and qualitative research methodology.
As you consider how human behaviour relates to UX design you’ll identify the value of qualitative UX research for understanding user needs.
Learn how to conduct effective UX interviews
Alongside a global group of learners, you’ll discover various data gathering techniques for learning more about your user, including UX interview questions, protocol, and technique.
You’ll learn best practice approaches for conducting effective UX interviews and in-situ user observations, as well as how to use affinity diagramming to analyse your findings.
Implement data-driven UX design
As you learn how to extract data from research, interviews, and observations of your users, you’ll develop your ability to translate these learnings into your UX design practice.
By the end of the course, you’ll understand not only how to extract data from your users, but also how to use this data to meet user needs through data-driven UX.
What topics will you cover?
- Introduction and Qualitative Research Overview
- Interview Protocols
- Interviews, Observation, and Data Extraction
- Affinity Walls and Analysis
- Conclusion
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore what user needs assessments are, what qualitative research is, and how the two are related.
- Describe an end-to-end methodology for qualitative research that is suited for understanding user needs
- Explore semi-structured interviews, in-situ observation, and affinity walls.
- Develop experience with semi-structured interviews, in-situ observations, and affinity walls
Who is the course for?
This course is designed for anyone looking to gain experience in UX principles, techniques and processes, but specifically in the area of UX research and interviews.