This course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.

This course is about understanding how customers can be reached online, why you would want to, and which tools make it easy; an introduction to online marketing and how to measure effectiveness.

You will learn about:

- The basics of SEO and how to grow it

- How to use different types of paid marketing, such as Facebook Ads and Google AdWords

- What content and inbound marketing are

- How the product you are marketing affects your marketing approach

- How to choose which digital channels will work best for your target customers

What's involved?

Videos Quizzes Online Assignments

Time Required

Approximately 5.00 hours, including exercises in your own time. Start at any time, learn at your own pace.

 