You may have noticed that what is new often behaves differently than what has become accepted over time, whether it is in a market, or a technology, or involves people and firms. Much research supports these general ideas, and this course builds on them to help you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent.

Enroll in course

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first challenge regards how to successfully implement innovation efforts within established firms and alongside established businesses. You then investigate the particulars of managing innovation when disruptive technologies are involved. Other topics include leadership of new product development teams, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries, as happens with alliances or virtual firms.

Course 2 of 7 in the Innovation: From Creativity to Entrepreneurship Specialization.

Syllabus

WEEK 1: Course Orientation, Managing Innovation

WEEK 2: Understanding & Responding to Different Types of Innovations

WEEK 3: Teams and Innovation

WEEK 4: Planning & Evaluation & Innovation Across Organizations

Innovation: From Creativity to Entrepreneurship Specialization

Innovation

Strategic Innovation

Disruptive Innovation

Management

Innovation Management

Marketing

Coursera Plus

Enroll in course

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing

Coursera