STARTS

Dec 12th 2016

Social Media in Public Relations (Coursera)

Taught by:

Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course.

Embark on a journey into the realm of social media in public relations and explore the dynamics and management of social media and how it has changed public relations. We will examine the impact of digital influence, the relationship between traditional and social media as well as some of the pitfalls in the use of social media. You will also learn how to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. We will also take a look at some ways of to measure and evaluate social media campaigns.

Come, join me in this course and take the first step towards an exciting and rewarding career in social media.

Syllabus

Week 1: Introduction to Social Media in Public Relations

Week 2: Using Social Media for Engagement and Relationship Management

Week 3: Content Creation and Management

Week 4: Research and Evaluation


Social Media in Public Relations is course 4 of 5 in the Public Relations For Digital Media Specialization..

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.