Embark on a journey into the realm of social media in public relations and explore the dynamics and management of social media and how it has changed public relations. We will examine the impact of digital influence, the relationship between traditional and social media as well as some of the pitfalls in the use of social media. You will also learn how to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. We will also take a look at some ways of to measure and evaluate social media campaigns.
Come, join me in this course and take the first step towards an exciting and rewarding career in social media.
Week 1: Introduction to Social Media in Public Relations
Week 2: Using Social Media for Engagement and Relationship Management
Week 3: Content Creation and Management
Week 4: Research and Evaluation
Social Media in Public Relations is course 4 of 5 in the Public Relations For Digital Media Specialization..
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.