In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

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Learners will understand the importance of monitoring and assessment of the effectiveness of digital marketing strategy. Learners will learn how to assess the effectiveness of a digital marketing strategy, will measure the performance of digital channels and monitor the effectiveness of digital marketing strategy.

Course 4 of 4 in the Digital Consumer Search and Marketing Specialization.
What You Will Learn

- Assessing the performance of a digital marketing strategy

- Evaluating and improving digital channel performance

- Optimising a content review process

Digital Consumer Search and Marketing Specialization

Consumer

Customer Insights

Digital Marketing

Digital Marketing Strategy

Digital Channels

Coursera Plus

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Queen Mary University of London