Research Methodologies (Coursera)

Research Methodologies (Coursera)
Course Auditing
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Certification
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For market research analysts, social media strategists, marketing managers and market researchers to enhance their knowledge of key methodologies.
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Research Methodologies (Coursera)
This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research.

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We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.

Course 2 of 4 in the Market Research Specialization.


What You Will Learn

- Different research methodologies

- Different sampling approaches

- Primary and secondary data collection approaches


Syllabus


Week 1

This week begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case study and action research. The week ends with a discussion of quantitative research methods with a focus on experimental research design and survey methodology.


Week 2

The week begins with a discussion on the sampling design process and continues with different sampling approaches, including probability and non-probability sampling. The week ends with a discussion on sample size and non-response issues.


Week 3

The week begins with a discussion of the nature and scope of secondary data and continues with a discussion of primary data and the importance of measurement. The week ends with the role of the Internet in market research and a discussion about non-comparative scaling techniques.


Week 4

The week starts a discussion on different data collection approaches with a focus on observation, case study and content analysis. The week continues with a focus on narrative research, phenomenology and the action research project. The week ends with a discussion of collecting data using ethnography.



MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
44.00 EUR/month
For market research analysts, social media strategists, marketing managers and market researchers to enhance their knowledge of key methodologies.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.