MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
You will discover how to apply concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.
This course is taught by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”
This course is part of the Digital Transformation Leadership MicroMasters Program.
What you'll learn
- How to successfully launch and design a business platform
- Why platform firms beat product firms and how the structure of platform firms is fundamentally different
- Why traditional platform pricing models fail and how to choose a successful pricing model
- How to compete in winner-take-all network markets
Course Syllabus
Week 1: Foundations
What’s happening in the economy. Why platform firms are fundamentally different than product firms.
Week 2: Architecture
Components of and design principles of successful platforms.
Week 3: Launch
Strategies for solving the chicken-or-egg problem and how to gain critical mass.
Week 4: Monetization
Why pricing is different in platform markets and how to choose price.
Week 5: Open vs Closed
How Steve Jobs got it wrong the 1st time. How to choose what to give away and what to keep.
Week 6: Strategy
Why product strategies fail for platforms and how to compete in a network market.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.