Apr 4th 2014

The Mobile Consumer MOOC (Marist College)

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This 4-module MOOC provides an introduction to ‘Social-Local-Mobile" marketing concepts. SoLoMo has become a top priority for major brands around the world, due to mass consumer adoption of smartphone and tablet technologies. Topics of this course will include: defining the mobile consumer; key trends in shopper behavior; and new metrics that measure the impact of SoLoMo on the fashion industry.

Although they are designed to be completed on a weekly basis, users may progress through the sections entirely at their own pace. Once three modules have been completed, a quiz will be administered and participants will be able to move forward through the next three. Quizzes assess completion of course content and can be taken multiple times.

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