This module will explore how people use your mobile application in daily life, over an extended period of time. You will deploy and run quantitative and qualitative studies of use to understand not only what users are doing, but how and why they are using your application the way that they are.
What you'll learn:
- How to design quantitative studies including using instrumentation, A/B testing, and Experience Sampling methods
- How to design qualitative studies including diary studies, field deployments, and contextual interviews
- How to combine quantitative and qualitative methods to more fully understand both the what and why of mobile application use in daily life.