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Dec 12th 2016

Marketing: Understanding Your Customers (Coursera)

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Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

The course will cover the following:

1. Marketing Fundamentals

2. Product, Pricing and Channel Decisions

3. Building Strong Brands

4. Communication Strategy


Marketing: Understanding Your Customers is course 3 of 5 in the Foundations of Management Specialization.

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of decision-making, influence, and other management fundamentals will help you achieve your professional goals. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed whether you're just starting out in business, going for a VP promotion, thinking about applying to a MBA program or starting your own company.