The course will cover the following:
1. Marketing Fundamentals
2. Product, Pricing and Channel Decisions
3. Building Strong Brands
4. Communication Strategy
Marketing: Understanding Your Customers is course 3 of 5 in the Foundations of Management Specialization.
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of decision-making, influence, and other management fundamentals will help you achieve your professional goals. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed whether you're just starting out in business, going for a VP promotion, thinking about applying to a MBA program or starting your own company.