Marketing Gerencial (Coursera)

Marketing Gerencial (Coursera)
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Marketing Gerencial (Coursera)
Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

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El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos.


Syllabus


WEEK 1: Concepto de Marketing.

WEEK 2: Concepto de Valor.

WEEK 3: Intercambio.



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Course Auditing
42.00 EUR

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