Jul 3rd 2015

Managing Food & Beverage Companies (Coursera)

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Learn about the complexities of food and beverage companies, and acquire the competences needed to work in the industry.

Managing a company in the food and beverage industry is a fascinating task.

Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex.

The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

The course is structured in four weeks covering four managerial dilemmas relevant to food and beverage companies today.