Oct 3rd 2014

Managing Fashion and Luxury Companies (Coursera)

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Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

The course provides an overview of the global fashion and luxury business and an in-depth understanding of what drives the market, business models, and brand management strategies.

Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.

There will be discussions of topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets that can help everyone to participate in the actual debate about fashion and luxury strategies.

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