Learn the key facets of cost analysis. Topics will include types of costs, cost behavior, costing system design, activity-based costing, and cost-volume-profit analysis.
While Financial Accounting is aimed at providing information to external parties (e.g., investors & creditors), the focus of Managerial Accounting is to provide key information to internal parties (e.g., managers, employees, etc.) to facilitate and guide/influence business decisions.
We will begin with an introduction to managerial accounting, terminology, and contemporary issues. The course then focuses on the various methods and theories that managers deploy when creating, organizing, and sharing cost and profit information, as well as the use of this information in common business decisions.
This course will help you to understand and explain the firm’s internal cost systems to managers so that both the coordination and control functions are facilitated. You will understand the strengths and weaknesses of each tool and be able to assist managers in deciding when and for what purpose which tool is optimal.
In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology.
In business, data and algorithms create economic value when they reduce uncertainty about financially important outcomes. This course teaches the concepts and mathematical methods behind the most powerful and universal metrics used by Data Scientists to evaluate the uncertainty-reduction – or information gain - predictive models provide. We focus on the two most common types of predictive model - binary classification and linear regression - and you will learn metrics to quantify for yourself the exact reduction in uncertainty each can offer. These metrics are applicable to any form of model that uses new information to improve predictions cast in the form of a known probability distribution – the standard way of representing forecasts in data science.
When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain from this “financial story” will then become a tool for short-term decision-making at the top management level relating to current assets, current liabilities and the management of working capital.
Learn how to analyze and understand the difficult dynamics of customer service. Customer service is a complex phenomenon where people engage in an extended interaction to co-create value. This course focuses on social and cultural aspects of services.
To be competitive and remain relevant in today’s business world, a good IT solution has to:
- Enable business anywhere at any time, on any device
- Crunch big data easily and quickly
- Be tailored to the specific needs of the customer
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing.