Launching Your Music Career (Coursera)

Launching Your Music Career (Coursera)
Course Auditing
Categories
Effort
Certification
Languages
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Misc

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Launching Your Music Career (Coursera)
After you've acquired the various tools and strategies to build your music career, it's time to put those skills to work! In this course, you will acquire the skills to manage a variety of professional endeavors including self-management, freelance performing, and launching a private lesson studio. Perfect for the young professional or a seasoned pro looking to diversify their portfolio career.

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What You Will Learn

- Articulate your Unique Selling Proposition.

- Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.

- Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.

- Seek out and book performance opportunities in a variety of settings.


Course 4 of 4 in the Musician’s Professional Toolbox: Your Portfolio Career Specialization


Syllabus


WEEK 1

Be Your Own Manager

In this module, you will learn the essential elements in a typical portfolio career, helpful mindsets for self-management, and how to manage the various components of the business that is You.


WEEK 2

Freelance Performance

In this module, you will learn how to land gigs, work with booking agents and venues, and create a steady and stable income stream from freelance performance.


WEEK 3

Setting Up Your Teaching Studio

In this module, you will learn key questions you should answer before launching a teaching studio, including identifying your target market, understanding the competitive climate, and determining your “Unique Selling Proposition.”


WEEK 4

Growing Your Teaching Studio

In this module, you will learn how to expand your studio and create community among your cohort of students.


WEEK 5

Honors Lessons: Launch a Website; Open a Studio (optional)

In this module you will complete this specialization by either publishing a professional-grade website or completing a comprehensive growth and recruitment plan for your teaching studio.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
42.00 EUR/month
At minimum, a bachelors degree in music and/or experience as a practicing musician.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.