Introduction to Video Marketing: Plan, Produce & Publish to Drive Results (Skillshare)

In 60 minutes, Renee will guide you through the entire process, from creating a strategy to achieve your goals to planning and producing a short, engaging video that’s ready to share.

This class is tailored to marketers, entrepreneurs, and freelancers who want to take advantage of the online video boom to grow their business, but don’t know where to start.

Easy-to-follow lessons cover how to:

- Define your audience and business goals

- Choose a production style that fits your strategy

- Write a script following a tried-and-true format

- Animate your video using simple tools in Powtoon

- Customize to share on different platforms

- Measure and learn from your video’s performance

Plus, every lesson is packed with examples, recommendations, and Renee’s tips for integrating video into your current marketing plan.

Whether you’re starting from scratch or hoping to boost the performance of your existing assets, this class will equip you with the same video marketing techniques that the world’s biggest brands use to drive results.

By the end, you’ll have everything you need—including your very first video—to amplify your reach, engage your customers, and launch your video strategy for success!

Share your goals, a favorite video, or even your refreshed marketing video strategy!

Whether you're in the brainstorming phase or about to launch your video, share your progress in the class project gallery. Use this class as an opportunity to gather feedback and insights on your work.

Note: If you're just getting started, be sure to download the Class Workbook to guide you through each step of the process!

Here's a helpful list of key questions to consider:

- Who are you trying to reach with your video? Who is your target audience?

- What is your target audience's goal? What is their pain point?

- How can your product or service solve your audience's pain point or help them accomplish their goal?

- What type of video will you create? Will you create an explainer video like Renee, or opt for a different format?

- What production style will you use in your video: screen recording, live action, animation, or a combination?

Use the project space as a place to share your progress, experiences, and insights. No matter where you find yourself in the video production process, we can't wait to see what you're working on!