Learn simple ways to evolve your personal or company brand through persuasive copy. You'll learn all the methods Teddy Roberts, a seasoned brand copywriter based in Seattle, has to offer. Basic concepts, short copy techniques, creating 'reasons to believe' and never-to-be-forgotten general copywriting tips are included. These elements will not only help your brand evolve, but they will also help you more easily jump approval hurdles creative work often needs to clear.

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A cute Boston Terrier will steal the show regardless.

Through a copy-editing exercise you get to apply the concepts you’ve learned to Aria Princess Parties’ website so little birthday girls (and their friends) can become royalty on her special day. I support LBGTQ, so if you want to change who the party is for, please do so. (Note this brand is fictitious.)

Next you get to try your skills out on a futuristic company called EZ Medica. Your persuasive copy will help very ill children experience less trauma when they get treatment. With EZ Medica you get to prove the brand’s worth, and nurture both a scientific and emotional connection to the target audiences. (Note this brand is fictitious.)

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