Innovation and Technology Management in Tourism and Hospitality (edX)

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

This course is part of the International Hospitality Management MicroMasters Program.

What you'll learn

- Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry

- Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry

- Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment

- Identify and provide leadership at work in relation to information, technology and innovation management

- Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business

- Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation

- Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Syllabus

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: IT-based Innovation in Marketing and Operation

Understand why digital advertising matters and how to devise a digital advertising plan.

Evaluate digital advertising applications, create search advertising and display advertising via a certain platform.

Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

Week 8: Technology Development and the Future of Hospitality and Tourism Organizations

Discuss destination competitiveness based on IT strategy.