Sep 2nd 2016

Graphic Design History: An Introduction (kadenze)

Where did graphic design come from, and where will it go next? This fast-paced introduction to graphic design history will change your understanding of everything from fonts and letterforms to posters and brands. Discover how printers revolutionized society when they created open access to information.

Explore the visual systems that inform graphic design practice—from handwritten alphabets to online publications. Learn how avant-garde artists, architects, poets, and painters shook the world by reinventing mass media. Pursue the dream of a unified civilization held together by neutral typefaces, international pictograms, and global brands—and see how subcultures rebelled against cultural uniformity by forging their own visual identities. Thinking about history will open your eyes to new ideas and diverse practices. The course is taught by Brockett Horne and Ellen Lupton, renowned authors and leading faculty at Maryland Institute College of Art (MICA). In a series of dynamic conversations, they will introduce you to fascinating people and processes that changed the way we communicate. Test your knowledge with short quizzes, and stretch your own design practice by responding to inspiring creative prompts.


Course opens September 2, 2016

Session 1: The Visible Word

The Invention of Writing, The Typographic Revolution, and Cultures of Publishing.

Session 2: Liberated Style

Arts and Crafts and the Ideal Book; Art Nouveau and Jugendstil.

Session 3: Inventing the Avant-Garde

Cubism, Futurism, Dada

Session 4: The Mechanical Eye

Constructivism and Photomontage

Session 5: New Typographies

Constructivism, Dutch Modernism, and the Bauhaus.

Session 6: International Styles

International Symbols and Global Identities; The Postmodern Reaction.

Session 7: Cultural Revolutions

Design and Civil Rights; Race, Gender, Sexuality, and Universal Design