This course analyzes the business side of sports and discusses the intricacies of global sports leagues as well as various countries' sports strategies. You will be equipped with a framework and tools to understand and evaluate the business side of competitive sports around the world.
The wide range of global sports businesses constitutes a multi-billion dollar industry. This course will examine and explain the business of sports by analyzing the economic, legal, governance and success models in various sports industries. The primary focus will be on American team sports but comparative global models will be contemplated as well. We will seek to find the answers to questions such as: what lessons can global sports entities learn from each other? What business strategies are used to retain the profitability of world leagues, sports teams and franchises? What lessons can be drawn from the United States based sports models? What revised models should new entrepreneurial leagues apply in order to achieve success? Substantive instruction will be drawn from the likes of the Olympics, FIFA World Cup, MLB, NFL, Premier League, various player unions, China, India, South Africa, Brazil and much more. Ultimately, our goal is to equip the student with a framework and tools with which to understand and evaluate the business side of a wide range of competitive sports ventures.
Sports play a giant role in contemporary society worldwide. But few of us pause to think about the larger questions of money, politics, race, sex, culture, and commercialization that surround sports everywhere. This course draws on the tools of anthropology, sociology, history, and other disciplines to give you new perspectives on the games we watch and play.
An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages. This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their public image and career.
The objective of this course is to encourage a critical understanding of doping. To achieve this goal, this course will rely on a multidisciplinary approach that allow you to see how different disciplines get into a single object, in different perspectives and in often complementary ways. This approach will also allow us to appreciate the complexity of a subject like doping.
Are you interested in sports sponsorship? Would you like to understand which actors participate in sports sponsorship? Would you like to know the latest and innovative proposals that are arising in the sports sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world?
Discover the careers in sports and recreation and learn to deliver a simple client-focused session. Take the first step to exploring a career in sport and recreation by gaining an understanding of the different job roles within this industry. Pick up leadership and management skills and learn how to manage risks appropriately. You will also learn to plan and deliver a simple sport and recreation session focussed on your clients' needs.
Se estudiarán los conceptos más importantes del Marketing de negocios y su aplicación al sector deportivo. Conceptos tales como el plan de marketing Deportivo, Análisis de Fuerzas, Debilidades, Oportunidades y riesgos, Segmentación así como el Patrocinio y la Publicidad Deportiva para cerrar con los principales conceptos a tener en cuenta en el desarrollo del Marketing Digital Deportivo.
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Les encadrants sportifs en structure associative ou professionnelle sont animés quotidiennement à optimiser leurs interactions dans différents objectifs d’entraînement, d’apprentissage et de compétition. La diversité du public rencontré (jeunes, adultes, président, pairs, parents, …) les amène régulièrement à présenter leurs activités, proposer des projets, structurer leurs contenus, communiquer au sein et à l’extérieur de leur structure.
L'objectif du cours est de permettre une compréhension distanciée du dopage. C’est pour atteindre cet objectif que le cours s’appuie sur une approche pluridisciplinaire qui constitue une opportunité d'observer comment diverses disciplines abordent un même objet, selon différents angles et de manière complémentaire. Il s'agit également de donner des repères permettant d'appréhender le dopage dans sa complexité.