Games have become the new normal. The gaming industry is already more powerful than any other form of entertainment like music or movies. An average young person will spend more than 10,000 hours gaming by the age of 21 - about the amount of time that it takes us to master any kind of skill and yet, there's a huge engagement crisis in many other areas.
70% of US full-time employees are not motivated by what they are doing, but World of Warcraft players can spend up to 17,000 hours online. In 2014, competitive eSports tournaments gathered more than $30 million in prizes and it keeps on increasing. Meanwhile, kids now spend way more time engaged to video games than they do with books, with an average attention span that is now less than 10 seconds and decreases every year...
It seems like only games are truly understanding how human motivation really works. But how is that possible? Why are we that glued to games? Can we design those kind of gameful experiences in non-game contexts to make them more engaging?
And the most important question: How to do it?
In this course you'll learn the basics of Gamification with a highly practical approach. We'll focus on how to design gamified experiences in real life and students will be able to gain knowledge in areas such as: game design, psychology, management or education.
Our main goal will be to understand and master the principles of Gamification to design experiences that make things more fun and engaging.