Evidence-Based Business Communication (edX)

Evidence-Based Business Communication (edX)
Course Auditing
Categories
Effort
Certification
Languages
Students are required to have completed EBM01x. This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.
Misc
Evidence-Based Business Communication (edX)
Learn how to achieve effective communication by evaluating evidence to identify and support the best communications strategies for your business. There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.

Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.

The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.
What you'll learn

At the end of the course, students will be able to:

- Determine stakeholder interests and requirements.

- Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.


Course Syllabus


Week 1: Interpersonal communication

Theory and best practice in the area of interpersonal communication.


Week 2: Business writing

Principles of effective business writing.


Week 3: Presentation skills

Principles of effective public speaking and business presentations.


Week 4: Rhetoric and persuasion

Importance of rhetoric and persuasion to effective business communication.


Week 5: Data visualization

Different strategies for presenting complex concepts visually.


Week 6: Stakeholders and communication

Select and apply different business communication strategies for different communication objectives.



Course Auditing
149.00 USD
Students are required to have completed EBM01x. This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.