Oct 31st 2016

Digital Marketing Channels: The Landscape (Coursera)

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

Course 4 of 6 in the Digital Marketing Specialization.



Course Overview and Digital and Content Marketing Strategy

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.


Combining Traditional and Digital Media

You will learn about the marketing channel landscape, which will cover both traditional and digital channels, and explore digital media channels and their pros and cons.


Research and Pitch Your Plan

In this module, you will learn two key components of marketing, market research and pitching your marketing plan, and how both of these facets of marketing have been shaped by digital channels.


Looking Forward in the Digital Space

You will learn the current state of the art in the digital landscape, as well as trends that will affect the landscape’s future by exploring new technologies, their rate of adoption, and how this affects today’s marketers and the brands that they represent.