MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
The course provides an in-depth grounding in market segmentation as a process, revealing how you can adapt it to improve the performance of all businesses.
What topics will you cover?
- What the digital economy means for the function of marketing
- What market segmentation is and why market segmentation matters
- The link between business strategy and marketing
- The process of segmentation, targeting and positioning
- Ethical issues in market segmentation
- The explosion of information and data in the digital age
What will you achieve?
By the end of the course, you'll be able to...
- Identify and understand the impact of the digital economy on why and how market segmentation is used by organisations
- Summarise and link segmentation strategy to an organisation’s overall strategic direction, recognising the impact of the digital economy
- Produce and use market segmentation to improve your organisation’s performance in the digital world
- Demonstrate sensitivity to ethical issues arising from market segmentation in the digital economy
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.