Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization is part of the University of Illinois iMBA Program. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life Digital Marketing capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide, based on their annual online sales.
Discover business in Asia from the perspectives of culture, leadership, management and personal relationships. This subject will give you some beginning ideas on how to understand and negotiate business in Asia. The emphasis is on the social and cultural aspects of business, such as leadership, management and personal relationships. We focus on China, Japan, Korea and some countries in South East Asia including Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam.
Delve into Enterprise Architecture & gain an understanding of the tools & techniques for the design of business. Businesses today are fast moving and in a constant cycle of change and adaptation. One of the key disciplines to support you in this change journey is the discipline of "architecting" a business.
Discover the careers in sports and recreation and learn to deliver a simple client-focused session. Take the first step to exploring a career in sport and recreation by gaining an understanding of the different job roles within this industry. Pick up leadership and management skills and learn how to manage risks appropriately. You will also learn to plan and deliver a simple sport and recreation session focussed on your clients' needs.
This course examines recent research to uncover the practical actions anyone can take to be a successful leader. Leadership; Identity, Influence and Power, examine the recent research in social psychology and business to provide you with the practical guidelines and actions that will help you develop and sustain your leadership. To understand why leadership is so popular a topic we begin with a close examination of the “Romance of Leadership” – the myths of leadership and the tendency to misattribute organisational outcomes to great leadership. We’ll also look at the history and underpinnings of much leadership theorising to understand the ideas of power, authority and charisma.
Discover the tools and techniques that will enable you to succeed in business. The course is divided into 4 modules, ‘Who is an Entrepreneur’, ‘Managing the Entrepreneurial Process’, 'Entrepreneurial Enterprises’ and ‘Family Business’. Each module is designed to explore and expand on key elements, assumptions and processes that are essential to the success of a business. Each module builds on the other, eventually painting an integrated picture of the commercial world, and highlighting the strategies that need to be applied to succeed in that world.
Learn how you can predict customer demand and preferences by using the data that is all around you. In a digital world, data has gone ‘big’ – ushering in the age of the zettabyte. This subject shows you how big data equals business opportunity. Find out what ‘big data’ means and where it comes from – including ordinary transactions and social interactions. See how smart businesses use data to target their offerings and get ahead of market trends. Consider how marketing data can be based on false assumptions such as the ‘last click myth’.
Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry. Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked. Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities.
Learn to assess the strength of a business and identify early warning signs of potential future problems. This subject shows how financial reports provide a wealth of information into the performance of a business, and how they can be used specifically to identify early warning signs of potential future problems. We will see that a profitable business may not necessarily be performing well or taking the right steps to build for its future. Just as a doctor conducts a diagnosis of a patient and recommends a course of treatment, we will use simple and yet powerful tools to analyse a business and identify where and how things can be improved.
Learn the basics of project management, including what a project is and how to manage one effectively. If you're looking to move into management, or want to gain some project management skills for your current role, this is the subject for you. Learn to manage a project from start to finish, including popular standards and processes and how to manage stakeholders. Understand the role of a project manager and learn how to plan work and execute projects.
Learn to proactively take control of your workplace and projects by making more strategic decisions and plans. Strategic management is one of the most important "hard skills" in business management. In Strategic Management, you'll learn how you can manage businesses and projects proactively with a focus on long-term strategy, rather than reacting to day-to-day hiccups.
MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are offered and who offers them, what resources students need, how to register, how to work effectively with other students, how to interact with professors and staff, and how to handle assignments. This second edition offers a new chapter on how to stay motivated. This book is suitable for both native and non-native speakers of English, and is applicable to MOOC classes on any subject (and indeed, for just about any type of online study).