Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization is part of the University of Illinois iMBA Program. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life Digital Marketing capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide, based on their annual online sales.
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.
Learn how you can predict customer demand and preferences by using the data that is all around you. In a digital world, data has gone ‘big’ – ushering in the age of the zettabyte. This subject shows you how big data equals business opportunity. Find out what ‘big data’ means and where it comes from – including ordinary transactions and social interactions. See how smart businesses use data to target their offerings and get ahead of market trends. Consider how marketing data can be based on false assumptions such as the ‘last click myth’.
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
The Essential SEO course covers all the major concepts an online marketer must know to survive in the digital world. This will be an useful reference guide for digital marketers and webmasters alike. If you have a website, a product to sell online, interested in affiliate marketing or a student of digital marketing it is a great resource for you. This easy to follow course will explain all the terminologies and tools that are used by SEO experts world over. This is a free course with a MOOC List coupon.
Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.
Google Analytics is the most important tool for Digital marketers. Everything from how to setup your account to maximize your results, to what are the most important reports to pay attention to, and a number of advanced tactics as well. If you’re interested in Google Analytics you won’t want to miss this course. This is a free course with a MOOC List coupon.
The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.