Creative Box - English (Canvas net)
Innovation is a major part of business success. But what is innovation and how do you innovate? Can anyone do it, in business or in everyday life? We think the answer to that question is yes, and we want to help you discover how by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.
The Creative Box course is open to everyone, free and accessible online. It offers two types of certificate from ESSCA, the prestigious business school in France. The teaching team behind Creative Box have designed it carefully to offer sophisticated know-how to the greatest number of people. The course is richly illustrated with concrete real-life examples. You will be invited to learn from interviews with big businesses (PSA Peugeot Citroën, The CSA Institute) and young entrepreneurs from startups (Cook-ease, Meat-me).
Week 0 - September 12th-18th: Explore the platform and see how the course works
Week 1 - September 19th - 25th: Definition of a target user
Week 2 – September 26th - October 2nd: Identifying the needs of your target user
Week 3 – October 3rd-9th: Using creative methods to develop an innovative idea
Week 4 - October 10th-17th: Defining the value of an innovative idea
The MOOC is aimed at:
- Anyone who wants to learn how innovations come about and how businesses can facilitate the process.
- Anyone who has an idea but does not know how to find their audience and make it marketable.
- Anyone with a business plan. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
- Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and client management.
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