This course does not have open access anymore.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
Syllabus
Week 1: Understanding social media strategy
Week 2: Best practice in social media marketing
What will you achieve?
By the end of the course, you'll be able to...
- Describe a social media strategy and its components
- Identify a target audience and how to reach them
- Describe the difference between paid and organic reach
- Evaluate appropriate metrics for a successful campaign
- Explain the role of timelines in a social media marketing campaign
- Produce a strategy and sample content for a social media marketing campaign
Who is the course for?
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.