Create a Social Media Marketing Campaign (FutureLearn)

Create a Social Media Marketing Campaign (FutureLearn)
Free Course
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This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
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Create a Social Media Marketing Campaign (FutureLearn)
Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds. Discover the key features and platforms for an effective social media campaign. The impact of social media on business, society, entertainment and politics is undeniable. Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.

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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

This course does not have open access anymore.

The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.


Syllabus


Week 1: Understanding social media strategy

Week 2: Best practice in social media marketing


What will you achieve?

By the end of the course, you'll be able to...

- Describe a social media strategy and its components

- Identify a target audience and how to reach them

- Describe the difference between paid and organic reach

- Evaluate appropriate metrics for a successful campaign

- Explain the role of timelines in a social media marketing campaign

- Produce a strategy and sample content for a social media marketing campaign


Who is the course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Free Course
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.