Building Your Artistic Brand (Coursera)

What You Will Learn

- Identify the character of visual and audio materials that best capture the professional image you wish to project.

- Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

- Identify marketing channels and how they are used to promote your brand and build your business.

- Employ strategies for effective social media content.

Course 2 of 4 in the Musician’s Professional Toolbox: Your Portfolio Career Specialization

Syllabus

WEEK 1

Defining Your Brand

In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.

WEEK 2

Who is Your Market?

In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.

WEEK 3

Marketing Channels and Strategies

In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.

WEEK 4

Managing Your Online Presence

In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.