Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation (edX)

Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation (edX)
Course Auditing
Categories
Effort
Certification
Languages
Applied Entrepreneurship (ENTRE101)
Misc

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Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation (edX)
This course guides you through a step-by-step process to create an acceleration plan to grow your business, building on insights from Applied Entrepreneurship Course 1. Applied Entrepreneurship II is a follow-on course from Applied Entrepreneurship I. You’ll dive even deeper into developing a plan to accelerate your business, doing some research to pull together facts and figures to develop a more complete acceleration plan to help you understand the more intricate details of how to iterate certain parts of your business model to grow your business.

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In this course you will:

- Create an outline of your acceleration plan:

- Define and size your market based upon your new view

- Develop and implement a market research plan

- More fully understand what marketing entails

- Learn more about adding to your entrepreneurial team and how to lead it effectively

- Develop a detailed financial plan for your business and, if needed, how to obtain outside financing

You can then enter an exciting competition where you could win a cash prize that you can use to help grow your business, presenting to a panel of judges who will not only determine winners, but will also provide you with guidance for moving forward.




This course is part of the Applied Entrepreneurship: Scaling a Business for Success Professional Certificate Program.


What you'll learn

Detailed business planning for acceleration

- Marketing

- Operations

- Financials


Prerequisites

Applied Entrepreneurship (ENTRE101)


Course Syllabus


Week 1—What is a Plan?

Objectives:

- Learn about business plans

- Create a table of contents for your acceleration plan

- View business pitches

- Learn about the exciting competition

Activities:

- Create an outline/table of contents for an acceleration business plan

Discussion:

- What went wrong?


Week 2—Market Sizing

Objectives:

- Refine and size your market based on your new plan of attack

- Identify any new competitors that you may encounter and develop a competitive analysis

- Refine your competitive advantage

Activities:

- Create an initial market research plan

- Analyze your competitors

Discussion:

- Concerns about performing market research


Week 3—Marketing

Objectives:

- Understanding what marketing entails

- Promotion

- Building your brand

- Understanding the nuances of e-commerce

Activities:

- Develop a preliminary promotional plan for your business

Discussion:

- What do you think of the marketing mix?

- What is the best way to brand your company online?


Week 4—Operations

Objectives:

- What it means to be an effective leader

- How to build an entrepreneurial team

- Coordination among all functional areas

Activities:

- Prepare an organizational chart and interview potential employees

Discussion:

- How difficult have you found hiring so far?


Week 5—Financial Plan

Objectives:

- Determine additional investment needs given your acceleration plan. Estimate the investment and return on that investment expected to execute on your acceleration plan.

- Develop a profit and loss statement with projections

- Develop a form of cash flow statement

- Cash management

- Ways to finance your business

- Putting a plan in place

Activities:

- Put together a cash map or cash flow cycle for your business

- Draft final presentation

Discussion:

- What is the toughest part for you when it comes to financials?


Week 6-Competition

Objectives:

- Final presentation

Activities:

- Final presentation



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Course Auditing
127.00 EUR
Applied Entrepreneurship (ENTRE101)

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.