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Brand & Content Marketing (Coursera)

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, [...]

Brand Identity and Strategy (Coursera)

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their [...]

Branding and Customer Experience (Coursera)

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing [...]

Trade, Immigration and Exchange Rates in a Globalized World (Coursera)

This is the second of the three courses part of the Globalization, Economic Growth and Stability Specialization. This course will focus on facets of globalization that affect a country´s economic perspectives and decisions. Globalization has recently been the predominant subject in many political debates, and this course will go [...]

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer [...]

Sustainability of Social-Ecological Systems: the Nexus between Water, Energy and Food (Coursera)

In this course you will become familiar with the ideas of the water-energy-food nexus and transdisciplinary thinking. You will learn to see your community or country as a complex social-ecological system and to describe its water, energy and food metabolism in the form of a pattern, as well as [...]

El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]

Strategy and Sustainability (Coursera)

Apr 1st 2024
Strategy and Sustainability (Coursera)
Course Auditing
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Effort
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Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one [...]

Making Architecture (Coursera)

Making architecture offers a unique insight into the mind and work of an Architect, starting with the basics of the profession and culminating with the production of a scaled site model. The course should act as ideal preparation for those interested in undertaking an undergraduate degree in Architecture, [...]

The Marketing Plan (Coursera)

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week [...]