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Research Methodologies (Coursera)

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action [...]

Attract and Engage Customers with Digital Marketing (Coursera)

Apr 1st 2024
Attract and Engage Customers with Digital Marketing (Coursera)
Course Auditing
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Effort
Languages
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the [...]

From Likes to Leads: Interact with Customers Online (Coursera)

Apr 1st 2024
From Likes to Leads: Interact with Customers Online (Coursera)
Course Auditing
Categories
Effort
Languages
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of [...]

Foundations of Digital Marketing and E-commerce (Coursera)

Apr 1st 2024
Foundations of Digital Marketing and E-commerce (Coursera)
Course Auditing
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Effort
Languages
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Assess for Success: Marketing Analytics and Measurement (Coursera)

Apr 1st 2024
Assess for Success: Marketing Analytics and Measurement (Coursera)
Course Auditing
Categories
Effort
Languages
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]

Think Outside the Inbox: Email Marketing (Coursera)

Apr 1st 2024
Think Outside the Inbox: Email Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an [...]

Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)

Apr 1st 2024
Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)
Course Auditing
Categories
Effort
Languages
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock [...]

Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)

Apr 1st 2024
Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
Course Auditing
Categories
Effort
Languages
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end [...]

Fundamentos de IA Aplicados ao CRM (Coursera)

Nossas boas-vindas ao Curso Fundamentos de IA Aplicados ao CRM. Neste curso, você aprenderá que, conforme a nova economia avança, o mercado se torna mais dependente da coleta, estruturação e análise de dados. Por isso, decisões baseadas em dados têm se tornado tão importantes para companhias que querem [...]

Marketing Estratégico (Coursera)

Nossas boas-vindas ao Curso Marketing Estratégico. Neste curso, você terá as principais noções sobre como conduzir o Marketing de uma organização de modo estratégico. A abordagem escolhida é aquela que enxerga as atividades mercadológicas como instrumentos fundamentais para a obtenção de vantagem competitiva e melhores relações com os [...]