Social Strategy

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Engagement & Nurture Marketing Strategies (Coursera)

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also [...]

The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical [...]

Making Your Military Transition a Transformation (Coursera)

Transitioning from the military can be an unsettled and challenging time. This course will help transitioning military members, and their spouses, transform their post-military experience by designing the life they truly want. In this course we will talk about common transition pitfalls and walk you through the process of [...]

Social Impact Strategy: Tools for Entrepreneurs and Innovators (Coursera)

This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who [...]