Services

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un [...]

Comment fait-on ? Comment ancre-t-on cette transformation dans la culture, dans l’organisation de l’entreprise ? L’objectif de ce Mooc est de comprendre en quoi consiste la transformation digitale et comment elle impacte les fonctions et les métiers de l’entreprise.

Explore the impact of digital transformation on businesses and services and find out how to implement it in your own organisation. Technology is changing every aspect of how businesses and services, whether public or private, operate – a process known as digital transformation. On this free online course, you [...]

Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful [...]

Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. What businesses need is a comprehensive approach to engage with customers consistently, across all touchpoints and functional activities, not just via stovepipe solutions for e-commerce, point-of-sale, [...]

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and [...]