This course embarks on the journey of understanding multicultural marketing's essentials. It elaborates on how culture influences consumer behavior and decision-making, and it explores the roles of multicultural consumer segments, generational and regional subcultures. The course imparts knowledge of various advertising strategies tailored for multicultural markets and discusses concepts [...]
A brief introduction to the theory, research and practice of intercultural communication. This course will introduce you to general themes, issues and perspectives associated with the study of intercultural communication. In exploring these issues, the presenters provide a brief introduction to the topic, a basic examination of important themes [...]
