Marketing

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How to Implement and Evaluate Communication Campaigns (Coursera)

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics [...]

Text Mining for Marketing (Coursera)

Welcome to the Text Mining for Marketing course! This course will introduce you to the principles and methods of text mining as they apply to the field of marketing. You will learn how and why to use text mining to inform marketing decisions and strategies. This course is for [...]

Unsupervised Learning and Its Applications in Marketing (Coursera)

Welcome to the Unsupervised Learning and Its Applications in Marketing course! In this course, you will delve into the fascinating world of unsupervised machine learning and its relevance to the field of marketing. Unsupervised learning is a powerful approach that allows us to uncover hidden patterns and insights from [...]

Introduction to Decision Science for Marketing (Coursera)

Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies.

Supervised Learning and Its Applications in Marketing (Coursera)

Welcome to the Supervised Learning and Its Applications in Marketing course! Supervised learning is the process of making an algorithm to learn to map an input to a particular output. Supervised learning algorithms can help make predictions for new unseen data. In this course, you will use the Python [...]

The Good, Bad, and Ugly of Marketing - Jagdish Sheth (Coursera)

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from [...]

What Are the 4 A’s of Marketing - Jagdish Sheth (Coursera)

The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each [...]

Social Media & Marketing - Jagdish Sheth (Coursera)

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It [...]

Emerging Markets - Jagdish Sheth (Coursera)

This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

Understanding TikTok and Its Users (Coursera)

Apr 1st 2024
Understanding TikTok and Its Users (Coursera)
Course Auditing
Categories
Effort
Languages
This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.
Apr 1st 2024
Course Auditing
74.00 EUR/month