Marketing Mix

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities [...]

Nossas boas-vindas ao Curso Introdução ao Marketing Digital. Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto. Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as [...]

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.

Nossas boas-vindas ao Curso Decisões de Marketing Baseadas em Dados. Neste curso, você aprenderá técnicas de análise de dados que são utilizadas para tomar decisões operacionais de marketing (composto de marketing) para maior chances de sucesso.

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.