Digital Data

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Digital Marketing Analytics in Theory (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

Big Data: from Data to Decisions (FutureLearn)

Get a practical insight into big data analytics, and popular tools and frameworks for collecting, storing and managing data. Data is everywhere and can be obtained from many different sources. Digital data can be obtained from social media, images, audio recordings and sensors, and electronic data is quite often [...]