Customer Relationship

Customer Relationship Management (CRM) is a comprehensive course that explores various aspects of CRM, from data-driven strategies to customer segmentation and loyalty programs. The course is designed in three stages, each building upon the previous one, and includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes. Real-world [...]

With the digitization of information, most expertise is now available online with search engines such as Google. Therefore, experts for hire for certified occupations such as law, medicine, and accounting are likely to be automated and commodified. As a result, one has to transition from an expert for hire [...]

Nossas boas-vindas ao Curso As Competências do Especialista no Sucesso do Cliente. Neste curso, você aprenderá que o papel de Especialista no Sucesso do Cliente (Customer Success – CS) é multidisciplinar. É preciso entender a fundo o relacionamento com clientes, entender e gerenciar objetivos de negócio, estabelecer o relacionamento [...]

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science [...]

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries. Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service [...]