Customer Centricity

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Strategies for Planned Social Change with Jagdish Sheth (Coursera)

Apr 22nd 2024
Strategies for Planned Social Change with Jagdish Sheth (Coursera)
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Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ [...]

Managing Customer Expectations with Jagdish Sheth (Coursera)

Apr 22nd 2024
Managing Customer Expectations with Jagdish Sheth (Coursera)
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With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is [...]

Customer Centricity as Competitive Advantage - Jagdish Sheth (Coursera)

Apr 22nd 2024
Customer Centricity as Competitive Advantage - Jagdish Sheth (Coursera)
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This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity [...]

Customer Centric Innovation (Coursera)

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful [...]

Introduction to Marketing (Coursera)

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Engagement Banking (edX)

Self Paced
Engagement Banking (edX)
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The course aims to equip practitioners in banking and finance with concepts and insights into Engagement Banking. Banking has witnessed lot many changes during the last two decades and beyond the visualization of many bankers. The convergence of technology in banking is continuously proving to be a great enabler [...]

Customer-Centric Enterprise: Scale Product Lifecycle Management (edX)

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions. This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. [...]

Fundamentals of Customer Centricity (edX)

Self Paced
Fundamentals of Customer Centricity (edX)
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De-code the practice of a customer-centric approach to achieve service excellence, sustainable customer delight and positive advocacy. Customer-centricity is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain [...]

Lean Product Portfolios: Beyond Value Stream Mapping (edX)

The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global [...]

Customer Relationship Management (edX)

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM. Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to [...]