Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level, and provides tools for imbuing brands with cultural meanings—creating [...]
Cultural Psychology reviews the cultural, community, and ecological factors that play a role in how people perceive their environment. It is the integration of the nature and nurture phenomenas, whereby an individual’s psyche is determined, or at least influenced, by both that individual’s culture and those other cultures [...]
