New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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Syllabus

WEEK 1

Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed

WEEK 2

Why so hard?

Top reasons why commercializing technology is so difficult

WEEK 3

Customizing Your Filter

Turning those challenges into an Idea Filter

WEEK 4

Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and

Examples of various Filters for differing dimensions of Creed

Commercialization

Filtering

Technology Commercialization

Social Entrepreneurship

Entrepreneurial Thinking

Entrepreneurship

Coursera Plus

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Course Auditing

Coursera

University of Rochester