This course shows you how to assemble and organise all the different online marketing channels you've seen into a cohesive, money-making marketing campaign. We'll come at it from multiple angles like designing around how customers make decisions, calculating return on investment, how to measure each part and how to connect different marketing channels, how to know where to focus.

This course will teach you how to organise different online marketing channels into a cohesive, moneymaking campaign.

You will learn about:

- How to decide if a marketing campaign is worth starting

- How to design campaigns around customers’ lives and decisions, using remarketing and targeting

- How to use long tail keywords to boost organic search traffic

- How to measure success using analytics and split testing

- How to make the most of a small budget when it comes to online marketing spend

What's involved?

Videos Quizzes Online Assignments

Time Required

Approximately 10.00 hours, including exercises in your own time. Start at any time, learn at your own pace.