In this course, you will learn the structure of a PR campaign and the steps involved in putting it together. You will learn about the nuts and bolts of setting up objectives, developing strategy and creating tactics. In doing so, the course will take you through a brief tour of various campaign theories. You will also learn about the key lessons that have been derived from critical analyses and synthesis of the research on campaigns. Finally, you will pick up the key elements of campaign evaluation.
I am looking forward to enjoying this journey with you in learning about PR campaigns.
Syllabus
Week 1: Introduction to Campaigns
Week 2: Theories of Campaigns
Week 3: Campaign Design, Research, and Implementation
Week 4: Evaluation and Digital and Cultural Trends