This course will guide you in creating a strategic marketing plan to attract and retain customers, maintain an edge over competitors, and develop, evaluate and implement your marketing plan.
You will learn about:
- How do marketing strategies fit into my business
- How should I go about developing my business’s marketing strategy
- Identify who my main customers are and how I should target them through customer segmentation
- How can I tailor my marketing plans, including my product, price, place and promotion, to attract and retain quality customers
- How to complete break even analysis and understand the product lifecycle
- What are the tools and techniques I can use to evaluate how well my marketing activities are doing
- How should I adapt my marketing plans and activities as my business grows over time
- How can I understand my customers better through the customer buying decision process, whether they are end consumers or other businesses
- Identify my key competitors and understand, through competition analysis, how I should work with and against them to move my business forward
What's involved?
Videos Quizzes Online Assignments
Time Required
Approximately 15.00 hours, including exercises in your own time. Start at any time, learn at your own pace.