Learn how to create a product or service that meets your customer’s needs and identify the value proposition that sets you apart from the competition. Entrepreneurship 102 prepares you for the MIT Global Entrepreneurship Bootcamp! The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

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This course is not only for those planning to attend the Bootcamp. If you are beginning to design a product or service to meet your customers needs, this course will point you in the right direction whether you continue to the Bootcamp or not.

In Entrepreneurship 101, you’ve learned to look at the world through the eyes of the customer – and what a great perspective it is! But the journey doesn’t stop there. The holy grail of specificity – while already within sight – is not yet in reach.

Just as important as finding your customer is creating a great product that will solve your customer’s problem.

Entrepreneurship 102 will teach you a rigorous approach to tackle such important questions as:

- How will your customers acquire your product?

- What is the quantified Value Proposition of your product?

- How do you stack up vis-à-vis the competition?

This course is based on case studies of MIT startup companies and their founders. Through them you’ll take a dive into fields such as virtual immortality, small business marketing, urban design, language education, healthcare, and startup acceleration.

This course is particularly useful for:

- Corporate entrepreneurs building a new product line;

- Scientists and engineers commercializing a new technology;

- Entrepreneurs whose innovations have created radically new markets.

Entrepreneurship 102 is equally valuable to educators, particularly former entrepreneurs, who are beginning to teach entrepreneurship. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.

What you'll learn

Learning goals:

- Analysis of Full Product Life Cycle Use Case

- Design of High Level Product Specification

- Estimation of Quantified Value Proposition

- Charting of Competitive Position

- Development of your company’s “Secret Sauce”