大数据与信息传播 Big Data and Information Dissemination (Coursera)

大数据与信息传播 Big Data and Information Dissemination (Coursera)
Free Course
Categories
Effort
Certification
Languages
Students or professionals who have acquired background knowledge in Media Communication, Advertising, Marketing, Psychology, Sociology, Statistics, Software, Advanced Mathematics, etc.
Misc
大数据与信息传播 Big Data and Information Dissemination (Coursera)
本课程讨论人、媒介、信息在社会化媒体环境下的新规律。

本课程主要讨论人、媒介、信息在社会化媒体环境下的新规律。包括媒体的结构性框架、信息接受者的注意力路径、信息传播路径的优化;网络人群识别的方式和工具;网络人群聚合方式和互动规律;网络口碑产生的内在动因、外在驱动力、各类数据分析工具和方法;以及移动时代的终端竞争。



Free Course
Students or professionals who have acquired background knowledge in Media Communication, Advertising, Marketing, Psychology, Sociology, Statistics, Software, Advanced Mathematics, etc.