Marketing & Communication

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Marketing Digital: Content & Community Manager (edX)

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados. En este curso tendrás acceso a tutoriales y plantillas descargables de marketing digital para que pongas en práctica la teoría. Con ayuda de un Mentor de Google en [...]

Marketing in a Digital World (Coursera)

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners [...]

Buyer Behaviour and Analysis (edX)

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]

Building Trust: Ethics for AI-powered Chatbots (Coursera)

Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human. This course will take the learner through [...]

Building and Pitching Marketing Campaigns in Tech Industries (Coursera)

Once we have a great strategy, much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and [...]

How Technology Will Shape Marketing with Jagdish Sheth (Coursera)

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with [...]

Branding for Differential Advantage with Jagdish Sheth (Coursera)

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is [...]

Creating Global Brands with Jagdish Sheth (Coursera)

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other [...]

Segmenting the Market with Jagdish Sheth (Coursera)

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

Digital Content Planning and Management (Coursera)

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, [...]