Management & Leadership

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

This course aims to inspire and empower women and men across the world to engage in purposeful career development and take on leadership for important causes - to lead change with more conviction and confidence - and improve our workplaces and communities for all. By offering more complex understandings [...]

¿Te has preguntado alguna vez qué criterios utilizan las empresas para contratar o retribuir a las personas? ¿Por qué no siempre entendemos los planes de promoción?. El objetivo de este curso es conocer algunas herramientas prácticas en materia de Recursos Humanos y aprender a gestionar personas y liderar el [...]

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and [...]

This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. Examine the many financing options available to get your new venture funded. [...]

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones [...]

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring [...]

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools [...]

介紹國際職場素養的內涵及相關課題，培育學生應有的職場視野與能力，便利學生融入職場環境，迅速自新手成為高手，裕如地發揮所學與所長。

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is [...]