Management & Leadership

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell [...]

This one-week course describes the process of analyzing data and how to manage that process. We describe the iterative nature of data analysis and the role of stating a sharp question, exploratory data analysis, inference, formal statistical modeling, interpretation, and communication. In addition, we will describe how to direct [...]

By now you have definitely heard about data science and big data. In this one-week class, we will provide a crash course in what these terms mean and how they play a role in successful organizations. This class is for anyone who wants to learn what all the data [...]

Data science is a team sport. As a data science executive it is your job to recruit, organize, and manage the team to success. In this one-week course, we will cover how you can find the right people to fill out your data science team, how to organize them [...]

Have you ever had the perfect data science experience? The data pull went perfectly. There were no merging errors or missing data. Hypotheses were clearly defined prior to analyses. Randomization was performed for the treatment of interest. The analytic plan was outlined prior to analysis and followed exactly. The [...]

According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined [...]

How can you put data to work for you? Specifically, how can numbers in a spreadsheet tell us about present and past business activities, and how can we use them to forecast the future? The answer is in building quantitative models, and this course is designed to help you [...]

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but [...]

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” [...]

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these [...]